Wednesday, November 7, 2007

Feed the world - one grain at a time

John Breen is at it again and he's a total inspiration. The founder of, which was purchased by at the height of the late nineties dotcom bubble, just launched FREE RICE dot com. The site's fantastic. Each visit lists a word for which you have to click on the correct definition. Each click generates 10 grains of rice to the UN World Food Program (they spell it British); the same beneficiary that launched with a decade ago now. Nice that John kept up relations.

The site takes me back to SAT vocabulary prep tests and while I never felt that smart then, I do now. Maybe the words are easy and I think they're meant to get progressively more difficult as you keep guessing correctly. Either way, you're rocking the rice campaign.

The program is completely legit. Advertisers like Liz Claiborne, Toshiba and RD - Reader's Digest - those I just saw listed at the bottom of the page pay for our eyeballs. Hopefully their ad buy with John will turn us all into electronics-purchasing, alarmist magazine reading, middle aged sartorialists with a heart. I'm game.

Happy defining!

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