Friday, August 10, 2007

Satsuma launches!

We did it! We're officially up and running and have been really excited about the response to our first product - 100% bamboo jersey swaddling blanket for bouncing babies.

We hosted a party for our incredibly supportive friends who snapped up the blankets and gave invaluable feedback on our next product - bamboo velour blankie and we had enough interest in an adult size that we plan to produce a throw. Doesn't hurt that Pottery Barn is featuring a bamboo rayon throw. We figure the market's there.

Next phase involves activating our three tiered approach to marketing - wholesale (through our incredible friend Melissa Dodge), online sales, and media outreach to local media and a concerted effort to connect product-focused gift, parenting and mommy blogs.

Thanks for stopping!