Wednesday, October 31, 2007

Why Go Green Redux

Seattle's fashion community is a little greener thanks to the great insights from our illustrious panel of design professionals at last Thursday's seminar. The event welcomed a great mix of fashion, beauty, interiors, education and sustainable living professionals from around the city.

Our gracious hostess, Sandy Campbell, swung wide the doors of One Earth One Design, her home interiors and consulting business on the edge of Shoreline. Among the panelists was Rebecca Luke, owner of Les Egoistes and co-founder of the Sustainable Style Foundation (SSF).

Rebecca shared a fabulous new program sponsored by SSF called SSFtags. Read below to learn more about this sustainability seal of approval that's great for both businesses and consumers.

Rebecca made a great point last Thursday too when she encouraged trade members in the audience not to get too hung up on being 100% sustainable or green in your business, but rather take smart steps to do the best you can. The truth is that many industries including fashion and beauty aren't tooled up to support all the 'green' decisions we'd like to make, but if over time we all ask for it, so it will be.

The mission of SSF is to educate, support and inspire people from all walks of life to make more sustainable personal lifestyle choices at home, at work and at play. SSFtags is a consumer- and producer-friendly awareness program with an internationally recognized logo that indicates that a product, service, event, project, company or organization, etc. has incorporated sustainability into their efforts in some way.

Nice work SSF!

No comments: